The ‘B’ Factor


Branding is the essence of creating a distinctive product or service that has market appeal and which consumers instantly recognize.

CDW2

Branding is experiencing a new popularity

Branding is an effective marketing strategy tool that has been used with frequent success in the past.

Today, branding is experiencing a new popularity resulting from new, innovative applications.

Although there have been instances where branding has been less than successful, marketers are beginning to find the appropriate applications in a given setting.

Issues and problems concerning branding strategy today include the selection of a brand name.

This fundamental issue will impact on the success of a branding strategy. Once a name is selected, marketers have to choose the advertising strategy to support and communicate the name. Finally, keeping the brand in a strong position is a critical concern.

New areas of branding include corporate, industrial, and service branding.

These nontraditional branding environments are becoming the future for marketers using branding strategy. To add to the new branding areas, there are new branding techniques. These techniques include brand extensions and ingredient branding.

New strategies, techniques, and arenas for branding have to be managed.

The organization must support and identify with the strategy. The goals, objectives, and mission of any organization should be in line with the branding strategy employed.

Joseph Arthur Rooney (Academic Dean at the American College, Dublin, Ireland.)

LOOKING AT THE WHOLE BRAND PICTURE.


BRINGING ALL THE PIECES TOGETHER.


That means more creativity, more innovation and more value for your money.

DESIGNING THE BRAND EXPRESSIONS AND ENVISIONING THE BRAND EXPERIENCE.

All aspects of the brand: its proposition (what), its purpose (why), its brand positioning (where and how), its brand personality (the look & feel | the illustrative & photographic style) and values (who)

CREATIVE INSPIRATION


The creative spark, ignited when people from different fields work together.