Branding is the essence of creating a distinctive product or service that has market appeal and which consumers instantly recognize.
Branding is experiencing a new popularity
Today, branding is experiencing a new popularity resulting from new, innovative applications.Although there have been instances where branding has been less than successful, marketers are beginning to find the appropriate applications in a given setting.
Issues and problems concerning branding strategy today include the selection of a brand name.This fundamental issue will impact on the success of a branding strategy. Once a name is selected, marketers have to choose the advertising strategy to support and communicate the name. Finally, keeping the brand in a strong position is a critical concern.
New areas of branding include corporate, industrial, and service branding.
These nontraditional branding environments are becoming the future for marketers using branding strategy. To add to the new branding areas, there are new branding techniques. These techniques include brand extensions and ingredient branding.
New strategies, techniques, and arenas for branding have to be managed.The organization must support and identify with the strategy. The goals, objectives, and mission of any organization should be in line with the branding strategy employed.
Joseph Arthur Rooney (Academic Dean at the American College, Dublin, Ireland.)
LOOKING AT THE WHOLE BRAND PICTURE.
BRINGING ALL THE PIECES TOGETHER.
That means more creativity, more innovation and more value for your money.
DESIGNING THE BRAND EXPRESSIONS AND ENVISIONING THE BRAND EXPERIENCE.
All aspects of the brand: its proposition (what), its purpose (why), its brand positioning (where and how), its brand personality (the look & feel | the illustrative & photographic style) and values (who)
The creative spark, ignited when people from different fields work together.
Επωνυμία: ΣΤΑΝΙΣΛΑΒ ΣΤΑΝΤΣΕΒ ΜΟΝΟΠΡΟΣΩΠΗ ΙΚΕ
Διακριτικός Τίτλος: Ι ΑΜ Οne – Agency Network
Δραστηριότητα: ΥΠΗΡΕΣΙΕΣ ΠΑΡΟΧΗΣ ΣΥΜΒΟΥΛΩΝ ΣΕ ΘΕΜΑΤΑ ΔΙΑΧΕΙΡΙΣΗΣ ΑΝΘΡΩΠΙΝΟΥ ΔΥΝΑΜΙΚΟΥ
Αριθμός Γ.Ε.ΜΗ.: 145122501000
Διεύθυνση: ΓΡΗΓΟΡΙΟΥ ΛΑΜΠΡΑΚΗ 45, 16675, ΓΛΥΦΑΔΑ
ΣΥΝΤΟΜΟ ΠΡΟΦΙΛ | QUICK PROFILE
The I AM ONE Agency Network is working to build an investment portfolio of branding innovation.
We act as value added investors, not simply managers, through new business development, strategic counsel and add-on acquisitions that will keep the I AM ONE Agency Network on the cutting edge of branding innovation, while finding new ways of thinking and doing.
The I AM Creative, is a creative and production team comprised of passionate, talented people consisting of photographers, videographers, fashion models, fashion stylists, hair & make up artists, set designers, and film and art directors, whose work best portrays the beauty, fashion and entertainment industries.