TO BE ON THE PULSE OF WHAT’S HAPPENING, YOU HAVE TO BE PART OF IT.


BUILDING A VIBRANT COMMUNITY AROUND BRANDS AND CULTURE.


AMAZING DISCOVERIES

FIRSTHAND MARKET RESEARCH THROUGH THE NEXTGEN PULSE ANNEX INTERACTIONS AND EVENTS.


The goal of the NextGen PULSE Annex, is to focus on authentic ways to do things in ways that nobody else is doing.


ENGAGING CONSUMERS IN THE DIGITAL ERA BEGINS WITH UNDERSTANDING THE VALUES THAT DRIVE A GENERATION.

Creating cultural experiences - cutting-edge content, campaigns and activations - that embody the spirit of key consumer segments, by enlisting the talent of multifaceted creators immersed in the culture.


FAST-PACED AND EXHILARATING NEW WAYS FOR NEW AUDIENCES, THAT PUSH BRANDS INTO THE FUTURE.

THE ANNEX THAT NEVER SLEEPS


The voice of emerging culture