May 19, 2018

Siemens is putting AI in charge of its revamped content strategy

According to Katie Deighton writing for The Drum, Siemens wants to turn its digital communications platform into one that’s as important to consumers as Facebook, and it’s starting by getting […]
May 14, 2018

PR fundamentals | Press Kit

According to Crosby Noricks, expert fashion public relations the press kit (or media kit) is often the media’s first in-depth experience of a brand, so it is essential it reflects […]